CreatureKind Founder, David Clough, with Professor Elizabeth Stuart, Deputy Vice-Chancellor of the University of Winchester. The University of Winchester was the first institution to sign the CreatureKind Commitment.

CreatureKind Founder, David Clough, with Professor Elizabeth Stuart, Deputy Vice-Chancellor of the University of Winchester. The University of Winchester was the first institution to sign the CreatureKind Commitment.

Becoming a CreatureKind Institution

CreatureKind Institutions want to improve practices related to farmed animals, with benefits for humans, animals, and the environment. Becoming a CreatureKind institution means reducing the consumption of animal products and committing to a cycle of reviewing current sourcing, setting goals for improved practices, and acting on them, while encouraging community participation in the program.

Why Reduction, Sourcing, and Community Engagement Matter

The CreatureKind project is motivated by a Christian recognition of animals as fellow creatures of God and the conviction that when humans are kind to animals and care well for the world, God’s entire creation―humans, animals, and the earth―benefits.

Goal Why?
Reduce consumption of animal products For animals: to reduce the number of animals subjected to intensive farming. For humans: to improve food and water security, move to healthier diets, to reduce risk of disease, and to protect efficacy of antibiotics. For the planet: to reduce greenhouse gas emissions and pollution.
Obtain remaining animal products from higher welfare sources For animals: to urge the food industry to adopt methods and policies that help animals to flourish. For humans: to reduce risk of disease and protect efficacy of antibiotics. For the planet: to reduce pollution from industrialized agriculture.
Engage the community to help them understand the purpose of the changes. To educate the broader community about the realities of intensive farming, to empower community members to help animals, humans, and the planet in all areas of their lives.

To find out more, please view our institutional food policy.

To discuss becoming a CreatureKind institution, please contact us.


“Having compassion for others begs the question of who ‘the others’ are. The animals whom we farm are sentient beings and individuals in their own right, even when they are crowded together in barren cages or windowless sheds. They are surely – in their billions – ‘others’ who deserve and desperately need our compassion. I wish CreatureKind great influence in bringing compassion to these fellow-beings of ours.” – Joyce D’Silva, Ambassador Emeritus,
Compassion in World Farming